Updated: Apr 14
If you’ve been sleeping on video for your brand, now is the time to wake up! Not only is video creation and consumption growing exponentially, but marketers are utilizing it more and more as a powerful sales tool. Don’t believe us? Here are 10 bombshell statistics about video marketing that should convince you of its magic money-making powers.
1. Everyone’s looking at mobile videos
Mobile video consumption is rising by nearly 100% every year as TikTok posts, Instagram Reels, and Facebook Stories continue to take the digital world by force. We expect this to become even more prevalent in the coming months and even years.
The pandemic forced many people to stay at home and utilize their mobile phones for everyday tasks and entertainment purposes. Take advantage of this massive increase in mobile video consumption by making your own relatable vids your audience would love to see and share on these popular platforms!
2. Internet traffic is increasing for online vids
In 2023 and beyond, online videos are set to make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. This means, your audience is going to be increasingly more likely to consume videos than any other form of media. So basically, if you’re not creating videos by now, your content has a slimmer chance of catching your audience's eye. This is your sign to get a head start and start creating videos now!
3. Users prefer videos over text
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. This means it’s more likely your audience will miss the most important details of your message in a written form of media over a video.
We consider ourselves to be visual learners here at The Branding Babe. Videos can harness the power of audio, visuals, and written captions, which makes your content all the more digestible and retainable to your ideal clients! Give your customers a few options to decide how they want to consume your message with great videos.
4. Customers want to learn through video
72% of customers would rather learn about a product or service by way of video. Similar to the above, we all learn differently whether we’re audio, visual, or hands-on learners. Video is able to capture all of the ways people retain information to get access to the most people possible. Also, during this day in age who wants to simply read anything anymore? Make a video already! (Editor’s note: Why did we write this post and not make a video instead?)
5. Videos increase customer interest
62% of people said they were more interested in a product after seeing it in a Facebook Story. We already know stories increase your visibility and engagement on Facebook and Instagram. But apparently, they help with conversion and sales too! Make it a priority to create a great product video that piques your potential customers’ interest before they buy.
6. More videos = more leads
This one is a game-changer: if you can believe it, videos attach 300% more traffic and help to nurture leads. 300% MORE TRAFFIC. That’s a ton of consumer interest funneled right to your odds of retaining a potential paying customer. Make a video to put right your sales page with a run-down of what your ideal customer will receive if they choose your program, product, or service. Then, watch the leads roll in!
7. Video boosts search rankings
You’ve heard of the importance of SEO but what about utilizing video to boost your search rankings? A website is 53 times more likely to reach the front page of Google if it includes video. Ranking higher on search engines should already be a priority for your content – videos will only increase your chances of reaching the top spots!
8. Video first, in-store shopping later
Nearly 50% of internet users look for videos related to a product or service before visiting a store. Makes sense, right? We want to see you or your product in action before taking the next step! If you have a killer product, create and market a video that shows a current customer (or even yourself!) using the product. Be sure they say in the video how the product helps them solve a problem and their own personal story behind how your product helped their lives.
9. Successful landing pages have video
Including a video on your landing page can boost your conversion rate by up to 80%. Yes, we said that correctly – your leads are more likely to land if you introduce video into your marketing techniques. Your landing page is where a potential customer will learn all about your offerings, what you stand for, and how only you can assist them in solving a problem with your services. Add a video to create a super well-rounded landing page!
10. Customers want more videos from brands
Get this: 85% of consumers want to see more video content from brands. Whether it’s tutorials, customer testimonials, or a run-down of your offerings, there are so many different types of videos you can cultivate to send out to your audience. Your followers are craving more video content from you. It’s time to give the people what they want!
Have these statistics convinced you that you need to start creating more video content for your brand? Why or why not?
We get it. Getting into video content can seem overwhelming. If you feel like you’re technically challenged or don’t know where to begin when it comes to creating video content, let us help you! At The Branding Babe, we create videos custom-tailored to your brand to help captivate your audience and connect you with the clients of your dreams. We do all the planning, write the shot lists and scripts, and hire the team necessary to bring your vision to life so that you don’t have to. Want to learn more? Click HERE to view our menu and learn more about our process!