Updated: Apr 14
Branding isn’t simple. It’s an intensive process that requires you to dig deep down into your soul and pull out a curated, confident version of yourself. It’s invigorating work and when done right can be incredibly powerful (for both you and your client base!).
If there were easy quick fixes I could give you, I totally would! But it wouldn’t be the truth, and overall, would not help you on your journey toward building the brand of your dreams.
So instead I’m going to give you an outline of 3 key steps to building a powerful brand. Each step is complicated and will involve a lot of work, but if followed with intention, conscious thought, and lots of passion, I know that you will be able to build a thriving brand.
And as an extra bonus, I’ve created FREE PDF DOWNLOADS to go along with each key step. These downloads will walk you through the 3 keys in further detail, and give you resources to utilize on your journey to build a powerful brand. All you have to do is click on the links below to register and you’ll get an email with the downloads sent directly to your inbox.
So without further ado, here are the 3 keys:
1. Crafting a Powerful Brand Story
Your story is the foundation of your brand. It is the heart that beats beneath every graphic, marketing plan, and product. And because of this, it should be the very first aspect of your brand that you focus on building. If you haven’t sat down to write your brand story, it’s time to do so. Understanding your passion, purpose, and target audience as a brand is what will set you apart from your competition and give you clarity.
2. Creating Powerful Brand Visuals
Design elements including logos, color palettes, and fonts are often the first thing people think of when it comes to branding. And these elements are a vital part of your brand’s visual identity. But other creative mediums like photography and videography also have a huge impact on how people view your brand. The most important thing is that your brand’s visual identity is informed by your brand story and is created with your ideal client in mind.
Hiring educated brand strategists, designers, and photographers can be incredibly instrumental during this step of the branding process. And even though you can try to DIY, you’ll actually save time and money in the long run if you invest in a professional. Either way, I’ve got your back. Download the freebie below for all my brand visual secrets!
3. Curating Consistently Powerful Content
This is where all of your hard work from steps 1 & 2 starts to shine! It’s time to share your brand story and visuals with the world by consistently showing up online whether it be via Instagram, Pinterest, Facebook, or your blog. No one builds a powerful reputation overnight. It takes showing up on a regular basis by delivering quality content to your community. Keep putting yourself out there, stick to the brand guidelines you have created for yourself, and you will begin to see powerful results!
Bottom line: don’t let the brand-building process intimidate you! Be patient with yourself. Take it step by step and know that it is a process that deserves your time, love, and intention. We believe in you!