Think Outside the Instagram Grid: 8 Ways to Maximize Your Personal Brand Photos
Updated: Dec 16, 2021
Instagram is queen. You don’t have to tell us twice! It’s the platform for gorgeous photography, made popular by bloggers and influencers in an increasingly digital age. We know you’ll be posting all of your favorite personal brand photos to IG (as you totally should!), but there are so many other creative ways to not only utilize but maximize your personal brand photos!
Here are a few of our favorite ways to level up your images:
1. Website Graphics
This one is obvious! Make your brand website a delectable visual experience by including your personal brand photos on each page. Your photos should communicate who you are, what you do, and how you do it. So what better way to accompany your written copy by using photographs to visually tell your brand story?
2. Business Cards
Business cards may be a little retro, but they are still super cool. Pulling out a business card with your personal brand images will help new friends and acquaintances remember you. Plus, they make you look official and present yourself as a professional who takes herself seriously.
3. Paid Ads
Make sure you’re using your personal brand photos in your paid advertising! Make a powerful first impression with your images and start building familiarity with potential clients by showing your face in advertisements. Your photos (and videos) will help boost your conversion rate and get those landing page clicks!
4. Podcast or Book Covers
Dabbling in podcast creation? Use a stand-out personal brand image on the cover to capture the attention of potential listeners. Writing a book? How cool would it be to have your name and photo on the cover of a real, freshly published copy?! Go down in history with your photos in print!
5. Online Courses or E-Publications
Are you an online educator or coach looking to change the world (or at least your client’s lives) with courses or programs? This is the perfect opportunity to use your personal brand photos! Add them to your landing and sales pages for educational materials and publications while also using them within the materials themselves. Stop using the same free stock photos your competitors are and get creative with your own photos!
6. Blog Posts
You might not consider yourself to be a “blogger”, but if you write blog posts for your brand to drive traffic to your website, don’t forget to use your personal brand photos! These photos can visually aid your story-telling process, build brand recognition, and can also help boost your SEO ranking when properly tagged.
7. Profile Pictures
This one should be obvious: stop using silly selfies! Present yourself as the passionate and driven woman that you are by using your personal brand photos all over your social media profiles. Pick your favorite headshot and update your profile pics across all platforms to make yourself look extra official.
8. Email Signatures
Revamp your boring email signature with a beautiful personal brand photo! Position one of your favorite headshots or lifestyle images next to your name, personal info, and brand links to leave a lasting impression on every inbox.
Have you used your photos in any of the ways above? Let us know in the comments below! Have another way you love to use your personal brand photos? Share it with us, and view our client gallery HERE for even more photo inspiration!
CEO, Lead Photographer & Chief Strategist
at The Branding Babe